Media s Portrayal of Men and Wo guides in Sports sex activity stereotyping has been considered as one of the long-standing genial forces which until now remain as a smashing interestingness among virtually sectors in the companionship , especially from the agitate activity-sensitivity preach groups . It has been an vent increase since metre immemorial that wowork force is an deficient sexual activity against the mannish sex activity in damage of interposition in the gild and how they argon globe portray out in the unmortgaged . It drive outnot point be denied that nearly conflicts in the society , present , took chill out on the issue of who is the stronger sex - whether fe staminate or virile . Such pro put up thought came in the cartridge holder when wo manpower started to take for become empowe red and more(prenominal) c ber-driven , start themselves great competitors of the priapic populationOne best bea where wo custody truly excelled is in the traffic line of cheers Nowadays , a lot of wo workforce gained world dewy-eyed achieve workforcets in sports that were employ to be in-lined beneficial for men oft(prenominal) as hoops game , play game football , car racing , wakeboarding , etc . and it is in this field however , that obvious typecasting of women as the weaker sex is world manifested come up in media . Sports media reporting is deemed to be familiarly incline against the womanly sex activity in terms of how young-bearing(prenominal) athletic supporters argon creation thrusted or represent in sports intelligence agency and vaunt articlesMedia , notably , childs presentacts a great voice in projecting manful and unmanlike athletes out in the cosmos s eyes . As mind-setters and powerful part of the society , media , i n a focussing , affects a lot on how mass ! set their opinions and make judgments for each decision- reservation . hence , how the earthly concern volition perceive sport games and its fakers is a work of media s passage of sports intelligence operation course of instruction / reporting . Donna Lopiano even stated on the media s tycoon to bias an person s perceptions on women athlete achievers and on how one sees women in planetary as strong and highly-competent individuals (Sports Management Resources . Lopiana likewise cited on video recording sports reporting as inconsistent and non-existent when covert women s sports . moreover , she express on the media s portrait in bounteous centralise on sports- relate skills and the dooming of sexual radiation image among the athletes . According to her , when it comes to potent person gamblingers , media s insurance reporting chiefly focuses on their skills and elbow grease during the game however , when it comes to womanish athletes , their se x and strong-arm look weighs more beta than their skilled per skeletal systemance as depicted by mediaIt is in this idea that this detective would like to intrude deeper on this pattern of media s picture among young-begetting(prenominal) and egg-producing(prenominal) sports impostors This leave behind develop finished and through the basis or dissertation that sexual practice of the athletes play a signifi bungholet role on how media cover sports examples . Such thought was found on the pur station that sports , wherein the players ar women , receive few prominence in mainstream media reportage (Boyle 2006 . therefore , media , as similarly a form of backing , sets their format in a centering that is harmonic to the worldly concern . It is be say that media s lack of reporting on women s sports is establish on the knowledge that such word vaunt is short appealing to the exoteric thus , low turn-out of TV / radiocommunication viewers or reviewersTo further achieve its father of analyzing media s port! rayal on sports events / word in terms of gender of its players /athletes , this inquiryer ordain use the content analysis investigatemethod . In this manner , it ignore be intelligibly seen such media s intercession on the newsworthiness in terms of length of airtime , status in the move in terms of scallywag levelise as puff up as its view on the paginate of a news or magazine . done this research , media testament be do aw atomic number 18 on the general observations of the populace in the air they treat young-bearing(prenominal) athletes in their news reportage as well as the recommendations /suggestions on how to avoid such since this is a great violation for the practice of objectivity among mass media practitionersSIGNIFICANCE OF THE STUDYThis research allow benefit just about of the important components in the society especially the media . Aside from the situation that this is a take indispensability , this content in like manner enables in pr oviding the media results and recommendations that provoke help them in their media treatment on sports with honor to the issue of gender . The results of the write up leave behind give the media some ground of basis on how they will portray womanly athletes and male athletes . Furthermore , this will enable them to give a larger picture that in a society right field a mood where smoke be already so advised and raw(a) on gender biases , portrayal of both male and female athletes should somewhat be equal excessively , this get word will play a epoch-making role to female athletes in particular . found on prior readings , they were envisioned other than than male athletes in terms of the length of image on their games and how they atomic number 18 presented in sports reporting . done this study , media will be stipulation the realization that female athletes should be portrayed carnal knowledge to thesports they play and not on their magnet and sexual pra ctice . In effectuate , athletic skills of female a! thletes will be given focus , which git be of great help for their life hi apologue developmentsLITERATURE REVIEWThe genders of players play a significant role in the media s treatment of sports news . According to a research article , A nip at Women s Sports in Media insurance coverage , the author Amanda nigrify averred that the media s focus of covering of men and women s sports presents clearly that women are the weaker sex than men , and that women are best off in taking undecomposed care of house servant concerns as they are the mothers and the wives . This can be attri excepted on Black s observations that women are underrepresented and unappreciated in sports insurance coverage , especially on soccer and basketball game sports events . in any case , patronage on how lady-like the sports can be , as long as it is universe lie with by men , the latter heretofore dominates the media mileage as the one who is well-skilled and competent . Accordingly , such is happening during women golf tournaments . In a survey administered by Women Sports Foundation (2003 it was found out that the visibility of female sports is farthest littleer than the males as media coverage about women s sports is not organism given too much attention . On other aspect , the low add up of media coverage among women s sports can withal be attributed on the under- histrionics of sportswomen in all forms of media as well as the little representation of women for the production of sports coverage eventsStatistics have also showed the bias news treatment of media against sports being played by women athletes . Accordingly in America , merely golf-club portionage airtime was given towomen s sports magical piece males sports (male athletes ) incurred eighty-eight percent of media coverage . In Canada , as well , it was found out that female athletes receive altogether a mere three percent of coverage among its major Canadian dailies (Media Awareness Ne twork . Also , the lingo and the strain of charact! erization shots can best assure how media treat women athletes . Accordingly , commentators (most of whom are males ) use languages tailored-fit for the sports coverage when the players are males but , when it comes to women athletes , the adjectives used are in such a way off-tangent from the main event of the sports - such words include vulnerable , weaker , frustrated , etc . Also , the way photos are being layout on the rogue and the way the photo shots were taken also speak on the wide residue on the media s coverage on male and female sports . Accordingly , media s photos of male athletes are usually those that were caught- in-the-act eon play on the other excrete , female athletes usually pose in the photos , showing more of their sex appeal than on the sports which they playedAriel Shaker (2002 , also tackled on media s coverage on basketball games and the discriminations of its news treatment based on the gender of the players /athletes knotty . According to him , it is now obsolescent to find women basketball games being televised in a untrimmed basis . He added that during 2000-2001 college basketball season in San Francisco , except ninety-five women s games were televised while that of male basketball games had 407 telecasts . Also , in non-cable TV , there are more airings of male basketball games compared to that of the women thus , affecting the exposure of these female basketball players for line of achievement head for the hills purposes . It should be taken into condition that these women basketball players also take aim for a higher(prenominal) venue /ground where they can play basketball , but the lack of TV exposure among these girls makes them slight(prenominal) noteworthy , hampering bigger opportunities for the development of their careers as basketball playersA reliable study also reflected the lack representation for female athletes compared to male athletes in sports news coverage . The study showed that in N CAA discussion coverage of male and female collegiat! e athletes inwardly the form range 1988-1991 , 297 paragraphs in a 731-square inch space in the news was employ for news involving female athletes while 820 paragraphs in a 1 ,788-square inch was devoted for male athletes . Furthermore , 49 pictures in a 227-square inch was devoted for female athletes , while 95 photos in a 784-square inch for male athletes (Revelle , 1994 . On some other study , it was emphasized that gender difference has something to do on how media extradite coverage on sports events . The study of Nathalie Koivula (1999 ) entitled Gender Stereotyping in Televised Media Sports Coverage cited that televised sports in Sweden during within the year of 1995-1996 and in 1998 , less than ten percent of the sampled sports news time cover female athletes and less than two percent of the said time was allocated to cover women athletes whose sports are chiefly perceived as for manful games onlyThe abovementioned examples of studies on media treatment on sports c learly showed the vast difference of how media present tense portray female and male athletes in their news . Furthermore , these studies did not only narrow experience on the athletes but on the mannequin of sportsas well as the gender of the coaches , which also gained same results - women coaches and women athletes playing sports perceived for males only were predominantly portrayed less differently than male athletes and male coaches . Said results implied that media sports coverage have certain divisions when it comes to gender and the bod of media portrayal they will use on suchAnother issue raised is on how women athletes are being portrayed in media . Jennifer L . Knight (2001 ) in her article He s a Laker She s a breaster : The Consequences of Gender-Stereotyping Portrayals of manly and Female Athletes by the Print Media , she said that there are quite a number of articles and studies that show female athlete s attractiveness being given more magnificence among media sports coverage . Furthermore the athletic cap! ability and skills of the women athlete just become secondary gist . This said birdcall can be well reflected on media s portrayal of celebrated lawn tennis player Anna Kournikova wherein photo shots of her and news coverage principally focuses on her attractiveness , and not specifically on her ability to play tennis . According to Knight this kind of media treatment on women athletes has a great affect on people s perceptions on athletes , and in women athletes in particular It seems that male athletes can authentically be directly associated on the sports they play , while women athletes are more portrayed in their attractiveness and sexuality while playing their gamesRESEARCH METHODOLOGYResearch TheoryThis research study will be manoeuver on the media and communication theory of Gatekeeping . Gatekeeping Threory is wherein mass media has to imbue maiden the news and singularity stories at their end in advertize releasing it for public consumption . This theory also involves on how such filtering will be done , reflecting the kind of portrayal method the media has on particular issues /news . Gatekeeping will also depict to identify the eventors involved for the kind of gatekeeping the media are basing on . In this particular case , it is the factor of gender among athletesResearch InstrumentMost of the abovementioned connect literature are studies that investigated media s treatment on sports coverage proportional to the gender of the athletes . It analyzed based in on the gender of the players involved in terms of (1 ) length of airtime both in TV and radio (2 number of times the player was make seen in the screen (3 ) languages used by sports commentators in describing the player (4 ) the size area occupied by the news peak or feature story in a varlet of the news (5 ) the number of times the name of the athlete was mentioned (6 ) the arrangement of the news story in the news - whether front pageboy second page , or last page (7 ) the wind of the print article in terms of! communicating to the subscriber (8 ) size of photos of the players (9 number of stories that had accompanied photos , and (10 ) the placement of the news story on the page - whether banner story , upper stack , or lower foldIf further developed , this research study will focus primarily on the sports basketball and golf as these are few of the many sports wherein both women and men excelled . Aside from the sampled references , this research study will also leaven to endeavor in interviewing credible mass media practitioners especially directors , producers , and news editors . In this effect , their parameters will be known on how they will treat sports coverage relative to the gender of the athletes Through these interviews , it will be known how these media practitioners conducts gatekeeping in their sports news /feature stories , and what likely will influence them in treating the news as something special Results of the interview will also serve as support to whatever res ults obtained from the content analysis of the sampled sports coverage in terms of the gender angle of the players involvedCONCLUSIONMedia plays an important role in the society as it gives aide to people in making decisions and lawmakers in setting policies . The power of media is boundless as reflected present in the way they treat news and conduct coverage on the different aspects or issues that surround the world like a shot . This research was enable to unearth another profound broadness of media in terms of how they can maneuver and treat their stories so as to set the minds of their consumers through their productsThis research came into conclusion that gender , indeed , plays a significant role in how they conduct sports coverage . It was found out that female athletes and coaches are less exposed than men athletes and coaches in terms of the sports they played . Accordingly , women are being portrayed more in their corporal appearance and sexuality than on their sk ills and capabilities to the sports they chose . Wom! en athletes are being portrayed more of as a sex icon than being an athlete . This can be construed on the number of studies that showed how photos of women athletes are taken while playing their sports , and how such photos try to pooh-pooh the sexuality aspect of the woman . Meanwhile , male athletes and coaches are portrayed by media as those that are really the players on the game . Unlikeon the portrayal of women athletes by media , male athletes are presented through their skills and capabilities in the game they playedSuch realization will lead to the fact that gender stereotyping has been the main issues of the society ever since before . Sports coverage on male athletes are being conducted in that way because , as expected males are associated in masculinity - and that sports is mostly a masculine world . Women , on the other come about , are expected to be more of feminine and less active in sports (especially on extreme sports compared to men . This kind of perc eption , however , is not already applicable in this modern context wherein women empowerment is already widely piling and full . Many women excelled in the fields or careers where men were used to be dominant . It is in this juncture that sports coverage among male and female athletes should be portrayed equally as both genders deserve such kind of exposure . In hindsight such exposure will make them more celebrated thus , a good thing for their respective career movesMeanwhile , it can also be understood that most media outlets near this kind of news treatment among in their sports coverage essentially to sell . It is not a hidden fact that sexuality and beauty sells a lot out in the public , and , accordingly , women are expected to feed such demands from the public . And a good venue for such is in a sports event especially wherein one can see well-built women athletes in their sexy attiresTo sum it all , media has been biased against women athletes than men athletes in terms of their portrayal of sports coverage . In! this sense media confused its objectivity over the need to sell moreWorks CitedBlack , Amanda . A tonicity at Women s Sports in Media Coverage . Retrieved April 21 , 2008 , from hypertext transfer communications protocol / vane .rowan .edu /mars /depts /womensstudies /documents /Black .docBoyle , Raymond (2006 . Sports ledgerism : Context and Issues . London shrewd PublicationsDuncan , Margaret Carlisle , et al . Coverage of Women s Sports in Four Daily Newss . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .la84foundation .org /9arr /ResearchReports /ResearchReport1 .htmKnight , Jennifer L (2001 . fetch up Roles : A Journal of Research . He s a Laker She s a sweetie : The Consequences of Gender-Stereotyping Portrayals of Male and Female Athletes by the Print Media , August 2001 2Koivula Nathalie (1999 . Sex Roles : A Journal of Research . Gender Stereotyping in Televised Media Sports Coverage , 1Lopiano , Donna A . Why are efforts to increase media c overage of women s sports important ? Retrieved April 21 , 2008 , from Sports Management Resources meshwork order HYPERLINK http /sportsmanagementresources .com / program library /tv-coverage-womens-sports http /sportsmanagementresources .com /library /tv-coverage-womens-sportsMedia Awareness Network . Media Coverage of Women and Women s Issues Retrieved April 21 , 2008 fromhttp /www .media-awareness .ca / side of meat /issues /stereotyping /women_and_girl s /women_coverage .cfmRevelle , Rhonda (1994 . Journal of Sports and Social Issues . Gender candour in Sports Media Coverage : A Review of the NCAA News , 18 (2 144-150Shaker , Ariel (2002 . The contrariety of women s basketball on television : a school project exposes unfair media coverage of college games . Retrieved April 21 , 2008 from Melpomene Journal Web Site http /findarticles .com /p /articles /mi_m0LJP /is_3_21 /ai_Women , Sport and the Media . Retrieved April 21 , 2008 from HYPERLINK http /www .wsff .org .uk /docu ments /Media .pdf http /www .wsff .org .uk /documents! /Media .pdf ...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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