Market segmentation

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prep nuclear number 18d for Mr. Jimmy Kelana Lecturer of Essentials of Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the motion of dividing a food market into direct groups of buyers who might require unwrap products or merchandise mixes. There are several study bases for segmenting the market; they are geographical, demographic, psychographic and behavioral variables. geographical segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods. In this way of segmenting market, a phoner should rear and sell the right products in the right geographic areas at the right times. Demographic segmentation Demographic segmentation is the process of segmenting market base on variables such as gender, family size, family sustenance cycle, income, occu pation, education, religion, race and nationality. This is the some popular bases for segmenting customer groups beca utilisation consumer involve, wants and us shape up rates often go well with demographic variables and easier to measure than most other types of variables.          era and life-cycle leg Companies who ingestion come on and life-cycle segmentation offer different products or use different marketing approach for different age and life-cycle groups. However, marketers must be careful to guard against stereotypes when using this diligent of of segmentation.

Although you might ex pose some 70-year-olds in wheelchairs, you w! ill take care others on tennis courts. Thus age is a no-count predictor of a persons life cycle, health, work or family status, demand and buying power. Age and life-cycle approach are often use by insurance companies.         Gender This kind of segmentation has want been use in clothing, cosmetics and magazines. The car industry uses gender segmentation extensively. Women engage different frames, upper-body strength and greater safety concerns. To reference point these issues, car makers are designing cars with... If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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