Bose Destep

External analysis (market for expensive audio equipment) DESTEP analysis demographic factors As you know the U. S. has been in a recession for the past 4 years now and is let mutilate struggling to get fully out of it as we speak. This recession in the U. S. did non only run the U. S. but made a global impact. During this recession many companies filed for bankruptcy and therefore had to lay off their employees. In other words, there was a major increase of unemployment rate. In the U. S. he unemployment rate jumped from 4. 6% in 2007 to 9. 0% in 2011. Besides the unemployment rate, the stipend income is also an important demographic factor. The recession causes the salary income to shrink. All the above indicates that were going through hard times right now. This means that we, the people, ar not easily going to give out money. Economic factors As stated above by the demographic factors, we be in a global recession. The extent of this global recession differs throughout the w orld.Its logical that in these times there is an increase in the interest rates. This means that loan applications are world granted less often. Another economic factor that should be noted is the tax rates. These 2 before mentioned rates has a major influence on the spending characteristics of consumers. Social / cultural factors brand plays an important role in the success of a business. During hard times, branding plays even a large role than before.The fact that consumers are more hesitant to spend their money means that theyre not only looking at the functions of products/services but its now more important than of all time to have a sense of involvement/belonging with this brand. With this being said, people are looking for the spare take to be of a brand. Their asking themselves If I ought to buy this brand and the functions are there, what else does this mean for me? What is the extra value? . Technological factors Technology plays a big role when manufacturing a produ ct. Are there new aterials that brush off bring the manufacturing cost down? Are there new ways of increasing the clarity of the just that is coming out the speaker? The progress of technology is always increasing and businesses bottomland use these technologies to modify their products & services. Wireless systems are a good example of the progress of technology. You can also think almost applications, theyre continuously playing a more important role in the daily lives of us. Applications can be used for numerous things such as controlling a product or online banking. bionomical factorsEnvironmental issues are being taken more seriously than before. We feel the need to contribute to the well being & improving of the environment however we can. More businesses are going green meaning theyre fetching environmental issues into consideration when manufacturing products or creating services. This is also playing a more important role for each one day. Going green can also act a s an extra value that consumers are nonrecreational more attention to. Political factors Political factors are not applicable. Figures / charts for audio speakers market