global schema Advisors. . . Challenging boundaries and beyond February 19, 2006 Unilever Unilever House, Blackfriars London EC4P 4BQ, linked Kingdom direct Via Electronic Mail RE: turning away digest Ladies and Gentlemen: At the request of the notice of Directors of Unilever, we provide herein our analysis of the Personal Products Industry and a strategy analysis of both Unilever and its biggest competitor, Procter & hazard. The enclosed analysis in any slickness provides recommendations for Unilever to improve its competitive advantage. Respect righty submitted, GSA Procter & Gamble, Unilever and the Personal Products Industry globose Strategy Advisors Lee Ann Graul, Sherry Henricks, Steve Olp and Charlene Strohecker University of Maryland, University College AMBA 607 February 19, 2006 Table of Contents 1. Executive compend i 2. Industry Analysis-Personal Products Industry 1 a. Introduction 1 b. Industry Defined 1 c. diachronic Data Analysis 2 d. Major challengers 3 e. Trends and Industry Outlook 3 f. 5 Strategic Challenges and Opportunities g. Industry Conclusions 3. Procter & Gamble and Unilever 5 6 a. Competitor Analysis: P&G 6 b. Competitor Analysis: Unilever 8 c. Strategy P&G 10 i. Business aim 10 ii. Global 11 iii. E-Business 13 iv.
Corporate 14 d. Strategy: Unilever 15 i. Business Level 15 ii. Global 16 iii. E-business 17 iv. Corporate 19 e. Conclusions and Recommendations 4. Appendices 20 22 A. SIC codification 2844 and Industry renderi! ng 22 B. Global Personal Products Industry, Market Segmentation 24 C. Personal Products Industry, quintuplet Force Analysis 25 D. Global Personal Products Industry, Market Share 30 E. Market harvesting 31 F. manufacturer Price Index (PPI) for SIC 2844 32 G. Industry fruit Rate-Sales 33 H. fair Revenue Growth: Industry 34 I....If you want to get a fully essay, order it on our website: OrderCustomPaper.com
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