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Researches have brought up the incompatibility between lavishness and Internet, since superstar characterized by exclusivity and other by inclusivity. For brands in the mass swap, the evidence of communication is visibility. Accordingly, the Internet appears to be the media that consumers use the most. Conversely, the high life merchandise has to show an image of selectivity and rarity. (Geertz & Veg-Sale, 2011, 81-82) On the one that fact is true, wholly on the other hand Internet today is THE rearing source so any business that wishings to be successful, has to be in the Internet. Brands have to stay in step with their clock to avoid becoming outmoded. Even since recently most luxury brands kept away from the Internet. Versace and Prada did not have corporate websites until 2005 and 2007, on an individual basis (Okonkwo2009, 302). Since then Prada has been actively developing the website, in 2009 May online monetary fund was launched in Europe and in 2010 July in the USA. The merchandise in the online store is limited to leather goods and eyewear, Prada Group coo Sebastian Suhl Since told that „...the e-store had shown really encouraging growth. Currently Prada e-store is available in 19 countries.

E-commerce doesnt make Prada unique, though, because competitors are catching up as rise up and big players in luxury such as Louis Vuitton, Ralph Lauren, Versace, Gucci and others to a fault have e-commerce set up. On the 24th of June 2011, Prada launched on the Hong Kong channel Exchange. Prada was the first Italian order to list in Hong Kong and its demonstrating the wideness of the Asian markets to luxury brands unspoil! ed now. Pradas choice of Hong Kong as a listing venue was controversial at topographic point in Italy, merely owner and designer Miuccia Prada said that the last was an easy one, attached Chinas relevance as a major(ip) economy and its voracious desire for luxury products. Chinas consumption of luxury goods is forecast to grow 18 percent annually to most $27.5 billion by 2015, from about $12.2 billion in 2010....If you want to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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