Analytical Essay free essay sample

Smoking is not just suicide, its murder. The Chilean Corporation Against Cancers Ad suggests smoking doesnt just effect the consumer, it effects everyone around them. Children exposed to secondhand smoke are just as vulnerable of getting a disease caused by direct smoking. As a society, we frown upon the usage of drugs, but when it comes to smoking we barely acknowledge the fact smoking is just as bad as any other drug. The agency Draftfcbs brutal depiction of smoking may have hard-hitting visuals but it makes its point very clear. Children dont have a choice when it comes to secondhand smoke. Unfortunately, there is nothing they could do to stop it. The cruel strategy of the ad is what makes it so effect. The innocent, vulnerable child is very eye-catching. The young boy is the focal point of the entire ad. His heartrending facial expression makes you imagine a loved one suffering in such a way he is. We will write a custom essay sample on Analytical Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The haunting words Smoking is not just suicide, its murder lie below him. Those words are necessary to the argument, they lead you to the conclusion of the effects of secondhand smoke on children. The black background gives a gloomy feel to the advertisement. The color black has multiple meanings. It usually has a negative connotation. In this specific advertisement, black is associated with fear and the unknown. If they had chosen any other color, the ad would not be as effective. The black background contributes to the ad as a whole. The black contrasts with the white smoke surrounding the boy’s face. The smoke enclosing the suffering childs face is shaped like a plastic bag. The child is wearing a brown shirt very similar to his hair color. The color brown is neutral and was most likely chosen to keep the focus on the childs facial expression. The Chilean Corporation Against Cancer ( CONAC) logo lies below the end of the focus of his shirt. The logo is very small compared to the advertisement as a whole. The logo and text are white, very plain and simple. It does not interfere with the child being the main focus. The intended audience for this advertisement is mainly smokers. Specifically, CONAC is reaching out to those smokers who have children or are very family-oriented. This ad is very freighting to see when you are a parent. Parents love their child unconditionally, to even imagine their own child suffering in such a way is torture. Anti-smoking advertisements have trouble convincing smokers to quit smoking. They even have trouble trying to get facts across to them. But when they see such an ad that involves a helpless child suffering, its heartbreaking. Smokers have the right too destroy their own bodies, and non-smokers should have the right to clean air without suffering from someone elses drug habits. There are so many emotions portrayed in this advertisement. If you are a smoker viewing the ad, the first thing that might hit you is regret. They remember all the times they possibly smoked in front of a child just to get a fix. They blew a toxic smoke right in a childs face as they breathe in, having no clue about the effects it has on children. Others might fell upset, while remembering somebody else blowing left over filth in their own childs face. Non-smokers will probably feel more sorry about this advertisement than actual smokers. Only because smokers formed these bad habits over several years, its hard to actually get to them. Thats what makes this advertisement so effective. Even if the ad slowly reaching out to smokers, at least it is working. The claim being argued is somewhat hidden within the ad but, after you put the pieces together, the advertisement is very understandable. The advertisement suggest it is someones child. The child is surrounded by a cloud of secondhand smoke. The smoke is shaped like a plastic bag, one would see in ones household. His face ties in with the plastic bag being around his face. He looks as he is suffocating, gasping for air. Then, that refers back to the tagline Smoking is not just suicide, its murder. The suicide part is referring to the smoker killing itself already from all the smoking. The murder part of the tagline is obviously referring to killing someone else through secondhand smoke. Smokers have a hard time believing secondhand smoke has huge effect on children. They mostly think they cough every now and then, that is not the case. There are so many effects it has on children. Surprisingly, secondhand smoke can cause ear infections. Ear infections tend to be very painful  because of the inflammation and buildup of fluids in the middle ear. Exposure to secondhand smoke increases the risks of Sudden Infant Death Syndrome (SIDS). Sudden infant death syndrome is the unexplained death of seemingly healthy baby. The death usually occurs during their sleep. Secondhand smoke cause more frequent and severe asthma attacks. It can even cause asthma in children who have not previously exhibited symptoms. Asthma is a serious, sometimes life-threatening chronic respiratory disease that affects the quality of life. Infants and children younger than 6 who are exposed to secondhand smoke are at increased risk of lower respiratory infections, such as pneumonia and bronchitis. Pneumonia is invasive infection of the lower respiratory system. While bronchitis is a superficial inflammation of the lower respiratory system. Children exposed to secondhand smoke have respiratory symptoms such as coughing, sneezing, and shortness of breath. Overall this advertisement is very effective. Draftcb did a brutal, yet powerful job in delivering the overall message in this advertisement campaign. The Chilean Corporation Against Cancers tagline, Smoking is not just suicide, its murder. helps portray the advertisement as a whole. People forget smoking doesnt just effect consumer, it effects everyone around them. The advertisement makes smokers regret smoking and non-smokers feel sympathy for the suffering child. Children are the main targets when it comes to secondhand smoke. Secondhand smoke can cause ear infections, sudden infant death syndrome, asthma, pneumonia, bronchitis, and respiratory symptoms. Hopefully, the Chilean Corporation Against Cancer was able to reach out to smokers and family-oriented smokers and prevent them from smoking in front of children; or even quit smoking all together.

Rid your Vocabulary of Business Slang!

Rid your Vocabulary of Business Slang! It’s a logical tendency to use business slang for workplace interactions- you’re seeing the same people and having the same meetings, so obvious clichà ©s creep in from time to time. Here are a bunch you should work to eliminate. â€Å"Drink the Kool-Aid†I’m guessing what you mean here is â€Å"convince† because even cults probably find this clichà © distasteful by this point.â€Å"Break down the silos†Are you a farmer trying to get your harvest consolidated? No? Find another metaphor.â€Å"It is what it is.†Gertrude Stein would say â€Å"There is no there there,† but this literally means nothing.  Ã¢â‚¬Å"Do more with less.†Double down on trite and add a dollop of vagueness for this one. Be specific! Be measurable! Be meaningful!â€Å"Tee it up.†Ah the sports metaphor. You’re not fooling anyone with that tiny putting green- this is work, not golf. Even â€Å"cue it up† is less contrived. Ditto: â⠂¬Å"Par for the course.†Ã¢â‚¬Å"Take it offline.†Unless you’re having a conversation in an email you soon intend to continue   over the phone or in someone’s office (and remember to be precise about when), a meeting is not â€Å"online† so having a different meeting is not â€Å"offline†. Similarlyâ€Å"Let’s circle back†Ã‚  and â€Å"This is a hard stop†- say what you mean without resorting to dusty, imprecise phrases.â€Å"It’s a paradigm shift.†Do any of your employees know what a paradigm is? Are you really introducing a new model or pattern? If so, why not just introduce the new thing? This is a placeholder for a real idea.â€Å"We can’t boil the ocean.†Ã¢â‚¬ ¦.what? Why? Climate change concerns aside, how is this helpful? What insight is it meant to provoke?â€Å"Low-hanging fruit†If you were a customer, would you want to be visualized this way?  Ã¢â‚¬Å"Out of pocket†We pay for things out of our pockets because that’s where our wallets are. If what you mean is â€Å"out of office† or â€Å"unavailable†Ã¢â‚¬ ¦why wouldn’t you just say that?â€Å"Move the needle.†Are you a geologist? One who studies earthquakes?â€Å"Bite the bullet.†Think of retiring this one as your contribution to dismantling gun rhetoric in the United States. It refers to the practice of biting a bullet in lieu of having anesthesia during surgery. How is this something you want emulated in your workplace?â€Å"Run it up the flagpole.†Is it possible you mean â€Å"test† or â€Å"try out† or â€Å"send to a focus group? Would you actually learn anything from suspending your idea in the air? How many ways to wave are there, really?â€Å"On the cutting edge†I feel like The Sharper Image took this phrase down- even the newest most exciting technology isn’t really â€Å"on the cutting edge† anymore. "Think outside the box.†Yawn. Thinking inside the box would be more surprising than a corporate supervisor bringing this one out of mothballs.â€Å"Peel back the layers of the onion.†Maybe it’s getting close to lunch time, but either way swap this one out for â€Å"Take a closer look.† Delete â€Å"drill down,† â€Å"unpack,† and â€Å"double-click† from your repertoire too.â€Å"Synergize†This one makes me cringe because what you mean is â€Å"synthesize† with an overlay of technobabble.I’m making a separate category for phrases reality TV has murdered:â€Å"Don’t throw him/her under the bus.†Ã¢â‚¬Å"Take it to the next level.†Ã¢â‚¬Å"If/When push comes to shove.†Ã¢â‚¬Å"I’m not here to make friends†(Okay, probably nobody says that last one at work but it’s my very favorite reality trope.)And lastly, the one I have the most personal investment in- stop using workplace â⠂¬Å"catchphrases† that have an offensive or appropriative meanings! My mom is one of two American Indian employees in her office, and still occasionally hears â€Å"Let’s pow-wow about this later† and â€Å"She really went off the rez.† You are having a meeting. A MEETING. You can tell because it’s in a conference room and not in a sacred ceremonial space accompanied by drumming and other traditional rituals. And as for â€Å"off the rez,†Ã‚   â€Å"going outside of expectations† is not the same as â€Å"escaping from the forced housing communities your people were driven to after years of exploitation and genocide,† if you really think about it.Also throw on this pile of outdated and offensive phrases, â€Å"indian giver,† â€Å"open the kimono,† â€Å"gypped,† â€Å"chink in the armor,† â€Å"peanut gallery.† If you don’t know why, look it up. Make your workplace communication meaningf ul.

Iconography of power Case Study Example | Topics and Well Written Essays - 500 words

Iconography of power - Case Study Example Ancient art uses hierarchy of scale to underpin images of power. It can be defined as specific manipulation with the sizes of objects and space in order to stress the most important ones in a composition. For instance, in the Standard of Ur people of high social status are significantly bigger than their servants. The same applies to Naram-Sin's depiction because it is bigger than any other object in the composition. Important figures are often depicted in conceptual poses which add special meaning to an artwork. In the Naram-Sin victory stele, the king stands above all his followers to present his power over them. The heads of the followers are turned to Naram-Sin to show their respect. In the Standard of Ur, all kings sit while their slaves stand. Sitting is a privilege as it stresses people's high social status compared to those who stand close to them. Narrative composition is a composition which "tells a story" by placing objects in their relation to one another. For instance, W arka vase is a good example of a narrative composition; it shows the relations between people, divinities, animals, water and plants. All objects have the same proportions; connections between them create the story which explains many details about the culture that created the vase. Another good example of narrative composition is the Battle of Till Tuba; this stone relief depicts a battle scene where all characters are depicted in action. Unlike hieratic composition, where relations between people are rendered.

Human resource management Essay Example | Topics and Well Written Essays - 750 words - 5

Human resource management - Essay Example However, other forms of motivations discussed in this essay enable companies to increase their productivity. Motivation refers to any incentive or force that seeks to develop, direct and sustain behaviours of employees (Perkins & White, 2011, ch.6). The first theory that seeks to explain how employees are motivated in the workplaces is the expectancy theory. This theory also explains the relationship between pay and performance in the workplace. Expectancy theory is based on the notion that employees consciously choose options that maximize pleasure and minimize pain. In the workplace, this is evident by employees working hard in order to have a better life and lifestyle (Thompson, 2009, p130). Expectancy theory correlates efforts and performance; employees will perform according to expectations in order to achieve rewards (Marsden, 2004, p16). The reward helps the employee to satisfy his or her needs. The satisfaction gained from the reward makes the work worthwhile. According to this theory, the employees have a choice while doing their work (Marsden, 2004, p17). The goal setting theory, on the other hand, emphasizes more commitment rather than incentives as the prime motivation for employees. The theory suggests that employees work harder if they are committed to attaining their individual and company goals (Thompson, 2009, p130). The goals increase the effort and performance of the employees. The goal setting theory is often complimented by, to some extent, the use of incentives. The incentives should be because of the employees setting their own goals (Grimshaw & Ribery, 2010, p361). Moreover, the goals should be attainable and realistic and not far-fetched (Marchington, Mick & Wilkinson, 2008, p47). The manager’s task, while adopting this motivational theory, is to achieve balance between the set goals, the difficulty and challenging nature of the goals and the incentives for completion of the goals (Kessler,

Art and Protest in Writing Essay Example | Topics and Well Written Essays - 2000 words

Art and Protest in Writing - Essay Example It is a tool that communicates the thoughts, ideas and proposition of writers effectively if proper skills are adopted. Writing as an art would basically involve the writer using writing as a medium for expressing the intended long lasting communication, an avenue for personal interactions or as a means to convey feelings and ideas to the reader, at the present or future times. Taken as an art, there would be need for motivation to actually cause the potential writer to go into the trouble of writing, creativity and attribution to make the writing interesting and to give an indication that the writer reads from the works of other authors. To a new writer, attitude would be a critical component especially when sharing what has been written with other writers. Wiggins (41) argues that every successful writer needs to posses some degree of arrogance. For example, Alvarez is a renowned novelist. In her novel Something to Declare, the author includes a reader’s comment claiming tha t after finishing one book by the author, the reader would automatically be led to buy another of the author’s books. This has been used as an intentional strategy by most writers to gain trust from the readers and thus make it easy to manipulate their minds in line with their purpose of the writing. Cambridge Educational Services introduces an important aspect in writing referred to as â€Å"wordsmithing† (20). ... The author chose to use the America beauty pageant instead thus reduces chances of undesirable consequences. Most people would write about others but their works would not last. But for writers like Alvarez, their works become constantly new in the reader’s mind. There is much difference between disclosing one’s life in writing without any purpose and using one’s emotions and concerns in constructing a bond between the reader and the author or writer. Therefore, knowing the purpose for writing would be critical before engaging in any writing works. This would also be an important phase in the determination of the target audience so as to choose an appropriate delivery technique depending on whether the writing is aimed at informing, entertaining, demonstrating or persuading. With the development of skills for identification of purpose, together with organization, the tone and texture of the writing automatically gets to the required standards. It just resembles t alking to the target audience only that in this case, it would be done in writing. The author should be careful on the language used depending on the knowledge and exposure of the targeted audience. Although Alvarez has her poems and essays done from an American-Hispanic perspective, she thoroughly analyses human behaviors. The art of writing surpasses language and cultural barriers to achieve the intended objective as long as the purpose has been outlined. In her I want to be Miss America works, Alvarez portrays the image being sent out of the American culture. Through narrative writing in her novel, the author protests at the society’s Americanization of beauty. Through the story of Julia Alvarez and her sisters watching the

Analysis of Marxist Theories of Crime

Analysis of Marxist Theories of Crime According to Karl Marx, crime is as a result of the social structures and the economic system that is implemented Karl Marx is a renowned scholar who came up with different kinds of theories to explain the various situations in the world of sociology and economics. In his school of criminology, he largely focuses on conflict criminology and why things change and the role of society in these changes. He acknowledges that the shift from one society to another is not at all smooth as there are obstacles for example, crime. According to Marxism, for the different societies in the world, there exist different social classes. These are based on what each group owns and what it is therefore in control of. The conflict was persistent due to the ownership of the means of production which included land, labor and tools. Hence, the conflict was between the owners and the non-owners of the various means of production. As a result, there was a rise of the two social classes; the working class (less powerful) and the ruling class (more powerful). In a capitalist economic system, the main means of production include factories and machineries. As a result, the owners of these means of production are out to gain all that they can from the implementation of these means of production. However, they still need labor in order to complete the production process. Their main objective is to maximize profits and as such, they result to minimization of the labor costs as much as possible. As a result, the working class is angered by the low wages and is ultimately tired of the exploitation by the persistent means of production owners. Eventually, the working class tends to alienate itself from the overbearing production process. The working class will therefore try anything in its power so as to overthrow the owners who have continuously been exploiting their labor. (Crutchfield, 2000) In their continuous endeavor to overthrow the dominating ruling class, there is competition among them and things become harder. Karl Marx notes that in due course, the working class realizes that the means of production owners also dominate the political divide. As such, their needs are well catered for in the formation of the laws that govern them. They not only have economic control, but also political control. It is then that the working class realizes that they are trapped in their course for freedom and equality. The working class therefore becomes vulnerable and results to crime. After all, there is hardly any way out as the owners of means of production have completely dominated the economy. The poor continue to be poor while the rich become richer. Marxist argued that it was only through theorists like them coming out to clearly inform the working class of who their enemies really are that the conflict resolution would advance and eventually the working class would achieve their sole objective of having some form of control. He argued that with the underpinnings of the capitalist system being brought to light, the fall of this system would be hastened and a communist system would be eventually reached. A system where there were no rights to private property and hence, a society free of classes and oppression. (Tibbetts Hemmens, 2009) Though he did not largely dwell on deviance, Karl largely mentioned about criminal tendencies. He even ironically mentions that had there been no criminals, then personnel such as judges and the police would have no jobs. Marx largely dwells on the societal pressures in doing wrongs other than the individual motives of being immoral. This is largely supported by some scholars for example, Merton who argues that the problem of alienation is mainly due to the social structure other than social change since the society presents equal goal to be achieved yet there are no equal means of achieving the set out goals and objectives. It therefore becomes a form of survival for the fittest. Deviance therefore, is as a result of incompatibility of what the society expects of the working class and the social structure that is in existence. It is accepted by all sociologists that for a society to function effectively, there needs to exist some sort of social order. Laws that govern a state should be for the sole interest of the state. However, there seems to emerge a group that is always leading. This could be as a result of the power that they solely possess. The emergence of such a group could be as a result of efficiently and effectively using power. According to Marx, it is also a huge possibility that the group owns the means of production and is hence in control. A good example is the case of British Colonialism Law in East Africa that resulted in the ruling class having complete control over the coffee plantations. As a result crime becomes on the rise as the working class, though wrongfully, fights for its right. According to the sociologist researchers, it is evident once a group of people have political power, they end embedding all ownership rights of property to themselves and the working class is left at their mercy. As a result, crime rises. Marx was for the idea that means of production should be communally owned in a communist system. As a result, there would be less crime being committed. The only solution to the crime issue is to have a socialist revolution. For example, in Western Europe there is very minimal crime since that part of the world is more socialist as compared to the United States of America. (Marsh Melville, 2006) On the issue of crime, Karl Marxs theory of alienation is also applicable. Over the years, some types of crime have continuously been labeled working class crime. The only question that is commonly left out is whether or not there are certain reasons that make these crimes to only be mostly committed by the working class group. Critically looking at it, it becomes clearer that there are certain factors that leave the working class as the sole victims of these crimes. We also note that crimes in the society do vary depending on different elements for example, age. In case a crime has been committed, it is evident that the judgment passed is highly dependent on the social class that one belongs to. Marxism argued that the final judgment is highly dependent on ones ability to be represented by a good lawyer. However, it is notably difficult for an individual from the working class group to be able to hire a good lawyer due to the limiting factors such as financial limitations. The same analysis is persistent in terms of the punishment that the offender receives. This leads to bias and inequality. Therefore, the main causes of criminality are hugely as a result of capitalism. For instance, the huge economic inequalities whereby the powerless (working class) are exploited by the powerful (ruling class). It is also vividly evident that the values imposed by capitalism push the working class to committing crimes. There is also the tendency of laws to imply that working class groups are the more likely wrong doers than the ruling class. As a result, there exists conflict between the working class individuals who also believe that they are enemies yet it is the ruling class who continuously exploit them every other day. (Greenberg, 1993) The Marxist theories do not at all rely on the available statistics on crime. They insist on the fact they are actually biased and do not at all in a clear way represent the actual distribution of criminality. They also argue that the statistics do not include the crimes of the ruling class because the laws governing such information are hugely biased. They do not allow access to some crimes; those committed by the ruling class are protected. As a result the Realists have criticized these views by the Marxists. They agree that the official statistics may be inaccurate but they still argue that the dismissal is too readily done. They argue that the statistics would be a huge basis for the explanations of crime and deviance. This therefore is a major weakness of the Marxist theories. Another major criticism is based on the fact that the Marxist theories do not deal with matters of gender and crime. As such, the theories are viewed to be inconclusive. For instance, in terms of gender, the theories would have dealt with issues on domestic violence. It is more likely that the working class women would be more prone to domestic violence as compared to women of the ruling class. This could be partly because the available incomes do not meet the needs that present themselves and arguments therefore ensue resulting in domestic violence. Generally, the level of crime is highly propagated by the fact that in our societies there exist classes and as a result there result conflicts between the different classes. The ruling class, which is more powerful, uses law to cover for their evil deeds that go unpunished. On the other hand, the working class is always punished for any crime because they are just mere subjects. These crimes are majorly as a result of the capitalism system which only dehumanizes the individuals who have hardly any power and are therefore helpless. The only solution to all the suffering so that everyone will feel that they are receiving equal treatments is the capitalism system being scrapped off. This way, crime will be largely decreasing. For as long as people are not treated equally, criminal behavior will never cease since there will always be one group of people that will be being exploited. (Akers, 1999) There have been suggestions by several scholars on peaceful solutions to criminology. This is such that in place of imprisonment, offenders should be practice of mediation so as to solve the arising problem. There should also be a theory why women commit less crime as compared to men, even in situations where the women are also part of the ruling class. From the above evaluation, we all anticipate that the findings of the Marxist would be put into practice so as to ensure that there is equality all over the world. This is a free world and no one should be discriminated against just because they are not of a particular social divide. Policy makers in states should carefully choose the best economic system to ensure equality of its people. The interest of the people should always be prioritized. The Marxists findings are a basis for a better tomorrow.

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West Africa was soon to be convulsed by the arrival of Europeans and become the advent of the transatlantic slave trade. Ships from Europe, bound for America, appeared on the horizon, and their captains and sailors-carrying muskets, swords, and shackles-landed on the coast, walked up the beach in their strange clothes, looked around, and demanded slaves. A horrific chapter in history had begun, and neither Africa nor America would be the same again. Approximately ten million Africans were brought across the seas to the Americas to be manipulated into slavery. It became apparent that these African men, women and children were meant to generate money. They were meant to work harsh labor, yet they were no longer meant to have a voice. A few Americans took the time to appreciate the hard work performed by the slaves; however, appreciation is a short step in the long road to equality. It was not until the late 19th century that America began to repair the damages done by this immoral trading of human beings. Once the slaves were â€Å"freed† after the Emancipation Proclamation in 1863, it did not do much to end the oppression and prejudice against their race. Their freedom did not give them a heart; it did not prove they had soul. This is where their music becomes significant, and this is Blues music. Throughout their music, it took much less time for the black race to prove that they were not unlike the rest of humanity; in f act, they did have a voice, and a haunting one. Once Blues music was not only recognized, but also comprehended, admired and imitated, it opened the gates of immigration, and the nation to this day has matured in its ability to see gray. Included in the mass of faceless slaves, the boats entrapped and migrated a large number of griots. A griot was an African version of the European wandering minstrel. They spent their lives traveling from village to village, playing the role of a musician, storyteller and wise man. They typically carried an instrument similar to a guitar or banjo. However, due to their rapid change in environment, they could no longer sing the songs that they used to sing in their old villages; they invented new songs. The griots invented new songs that addressed their new and terrifying circumstances. Songs about being chained on the ships below deck like animals, about those who did not survive the brutal crossing to New World, and about the homes they would never see again.

Cliptomania Web Store Essay

It is the American Dream: own your own business, and make loads of money. Well, that’s the dream part, then reality sets in: business licenses, put-up money, taxes, etc. In the case study of the Cliptomania Web Store, in 1999, John and Candy Santo discovered a marketing niche that they could tap into; selling clip-on earrings, over the internet, throughout the United States, Canada, Ireland, Australia, and New Zealand (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). This type of marketing is called Business to Commerce or (B2C) e-commerce, which is way of purchasing, or selling goods and services over the internet. As with any new business venture, it started out of the home with a low-level of overhead. In 1999, John and Christy Santo started an online web store, Cliptomania.com, out of their home, using $10,000 of their savings as start-up capital. At the time, selling only clip-on earrings was a market that not many had tapped into, since most people who wear earrings have pierced ears. Cliptomania.com sells nothing but clip-on earrings, and offered its customers hundreds of different styles. With research done by John Santo, he decided to contract with the vendor Yahoo! Store in 1999. The Yahoo! Store uses a ratings system for customers to rate their service, and by 2003, due to their rating by customers, they became one of the top 5 selling jewelry stores on Yahoo!, in gross sales because of having a quality product and excellent customer service. One of the challenges the Santo’s faced was the technology aspect of the business, or the how to start up the web store. No one in the family was familiar with web design and they did not have the money to pay a service provider for the site design. By doing their own research They found that by hiring a vendor to host their website, the computer resources, as well as the software and templates, for a price, would allow a company to tailor the web pages to suit their needs. The second challenge was management of their web store. In 2006, for whatever reason, customers started having problems with the Yahoo! Store website. Customers were having trouble placing orders, and the Santo’s were being charged for some transactions that weren’t valid. So, when they tried  to fix the issue, and could not, they decided to change web servers, and went from a .com to a .net website. They ran both sites, but it confused the search engines. The reason for the confusion, could have been due to the issue of the difference between domain names extensions. The difference of the domain name extensions could be defined as: â€Å".COM is for commercial websites, and .NET was hosting networks. (Gil, n.d.) The Santo’s tried to work out the bugs, but eventually had to move back to a .com domain address. The third strategic challenge was marketing on the web. Marketing on the web is primarily getting customers to visit your web store. The best way to be found was by being picked up by one of the major search engines, Yahoo! Search, Google, or Microsoft’s Bing. At the time Cliptomaniaâ„ ¢ was using the search engines on the internet were still listing sites by significance or how close the words being used matched in the search box. If you are not listed on the first page of the search results, than you probably would not be found by customers. So, it was important for them to learn about how search engines determine their rankings, so a company can be found the first time around. (Martin, 2010) Using the SWOT Analysis to analyze the future of John and Candy Santo’s web store, a strength is their offering of a quality product and excellent customer service. They will have a loyalty base of customers who appreciate dealing with a company that treats them well, and can obtain new business from word-of-mouth recommendations. A weakness is the ever-changing technology and the economy. As long as the Santo’s stay current with new developments in web retailing, and adjust to a downturn in the economy, they will stay afloat. An opportunity for the web store is to ever improve on the relevance rankings on the web search engines. Trying techniques, such as having other companies advertise on their site, and maybe advertise on social media blogs and sites, can help boost exposure of the web store. A threat can be competition from others selling on other sites such as EBay, that sell their personal items or store items, and Etsy which sells homemade items; keeping an eye on the competition and looking at the trends of how customers are purchasing can help them stay in business for the long-haul. The Cliptomania web store, all in all, is in good shape to stay successful. When John and Candy Santo began their business, it was out of their home, with a low startup cost, and hardly any competition in the clip-on earring market. They have had their trials and tribulations with the boom and bust of the dot-com industry, how to learn about their market, and their competitors, and how retailing on the internet is done. Although nothing is certain in today’s economy, the Santo’s will be able to weather the storm by still offering top-notch products, and one of a kind customer service. After all, customers keep going back to whom they receive a good deal and good service.

The United Kingdom Budget Airline Easyjet Tourism Essay Example

The United Kingdom Budget Airline Easyjet Tourism Essay Example The United Kingdom Budget Airline Easyjet Tourism Essay The United Kingdom Budget Airline Easyjet Tourism Essay which follow the life of simple Jet s employees and rider, is exposed on ITV, often attract over 10 million audience 1998- EasyJet purchase 40 % of Swiss contract procedure, TEA Basel AG, subsequently renamed EasyJet Switzerland 1997- EasyJet launches easyJet.com to give in sequence on the air hose. Four old ages subsequently on the air hose sells its 10 millionth on-line accommodate. 1996- EasyJet takes release of its primary wholly-owned aircraft and goes worldwide with flight to Amsterdam on or after London Luton. 1995- EasyJet found by Sir Stelios Haji-Ioannou. Opening flights go on or after Luton to Edinburgh and Glasgow. Guarantees and contingent liabilities The corporation is known as an official duty to the societal Aviation power to guarantee the imbursement and free of liability of Easy Jet Airline Corporation Limited, a supplementary of the corporation. The confidence is necessary for that company to support its services to attest under regulation 3 of the licence of Air Carriers system 1992. The corporation has issued an confidence in good bend of EasyJet Airline Corporation Limited, a auxiliary duty, in household member to the privilege of congratulations card traffics, and besides in high sentiment of lie traffics carried out harmonizing to caissons scheme. The Company has certain the contractual duty of EasyJet Leasing Limited, a auxiliary duty, in esteem of its contractual duty to Airbus SAS in esteem of the supplier of Airbus 320 dealingss aircraft. The Company has certain the refund of adoptions that finance the accomplishment of aircraft by auxiliary activities. The Company has besides certain the sum duty for the rent of aircraft by auxiliary activities. The Company has certain certain correspondence of recognition which has been issue by a bank on behalf of accessory actions. Income statement and statement of recognized income and disbursal In understanding with portion 408 of the company Act 2006, the corporation is excused from the status to there its ain net incomes declaration. The Company s income intended for the twelvemonth is ?263.6 million ( 2008: ?15.2 million ) . Built-in in this measure are dividend inward edge of ?261.7 million ( 2008: ?nil ) . The Company familiar no other net incomes or charges in either the bing or old twelvemonth. The Company has eight workers at 30 September 2009 ( 2008: seven ) . These are the Non decision-making Directors of EasyJet plc ; their wage is paid by EasyJet Airline Company Limited. The Executive Directors of EasyJet plc is working and waged by EasyJet Airline Company Limited. Situation Analysis EasyJet was chosen as a commercialism fantastic brand by the Super trade name Council which recognizes company with an exceeding merchandise name in November 1999. The mixture of constructive market place state of affairs, hearty in service political orientation and world-class advertisement, underpinned by the capitalist phantom of the adult male now ill-famed to the municipal simply as Stelios, conveying triumph and differentiation to EasyJet. Swot Strengths Failings It additions efficiencies compared to traditional one and carries with rapid turnaround melodies, and progressive landing charge understanding with airdrome, maximise assets useful. Highly strong, advanced and proactive leading provided by the CEO which is being continued. Overall cost leading theoretical account ( utilizing derived function priced menus ) The trade name name `Easy Jet` has all the qualities required for long term memory storage and will non be easy to bury. The air hose flights to chief finish airdrome throughout Europe selling are really attractive to concern travellers. Good leading in the air power sector. Solid repute, high skilled work force applied to clients. High quality and advanced services The air hose does non have the `EasyJet ` trade name ( ain by sir Stelios ) and as consequence, does non hold control on its public presentation of other merchandises and service utilizing the same name. Besides loss of use in hereafter could adversely impact its ain market public presentation. The air hose must be continually innovatively keeping its current advantage in e-tailing. Continue nutriment of cost leading can be hard in a dynamic market. The two drivers of growing, the focal point on monetary value and the focal point on conveyance ( frequent flights, small connexion, more nearby airdromes ) seem to be making their natural bounds. Differentiation from at that place could go hard. The concern theoretical account can go bleary under contentious force per unit area. Depend on each state economic system. Opportunities Menaces Increase entrepreneurial activities in the new EU member state and will be a beginning for concern and economic system travel. Consolidation could assist EasyJet to certain degree offset the force per unit area on its cost and pares. Immense growing of concern and leisure rider predicted in the following 5 old ages. Immigration into Europe is bound to increase due to high inclination of instability in the middle-east part in the resent old ages. Resent enlargement of the EU has resold in gap of new markets for the LCCs. There low pares will increase motion of occupation searchers across boundary lines and besides promote the truism industry, taking to economic growing. Technology promotion in the behavior of concern meeting like video-conferencing can be damaging to short distance flights. Impending addition in environmental revenue enhancements colt be hurdle in future enlargement programs. Terrorism or ruinous loss can ensue in lesser air travel loss off infrastructural support. Due to its limited flue hedge policy, EasyJet is more valuable to fuel monetary value fluctuations ( than Ryan air ) , increasing variableness in its costs. Ware menaces and eruption of epidemics increase apprehensivenesss about air travel. Plague Political factors: In the UK you can non see the political factors that make impact on all bing industries in the state. Like it or non, political intervention is present everyplace in the universe. Presents, all states political landscape is mostly unstable due to volatile international events and the menaces of terrorist onslaughts. The major political event occurred in September 11. Event occurred in September made a particular impact on all air power sectors because planes were involved in the onslaught. The sudden consequence was a important diminution in air traffic because of safety and security concerns of the people. International air hoses are to a great extent influenced by their states trade relationships with others. Unless the authoritiess of both states trade with each other, it can non be any particular limitations into the country taking to loss of possible air traffic. Economic Factors: Business circulations have a varied impact on the air hose industry. Due to the recession, air hoses are considered a epicurean journey A ; hence disbursement on air travel is cut down by the riders and therefore leads to decrease in the ticket monetary values. During affluent period, largely riders are desired to pass money in going and therefore the monetary values of the air ticket additions. Soon after the incident occurred on September 11, the economic system of the universe s dropped into planetary recession. In the UK, even Bankss were forced to cut down outgos to increase net incomes of the organisations and the top degree directors were given first category railroad tickets alternatively of plane tickets. This is one of the major impacts on Easy Jet Airline Services. Social factors: alteration of people s travel wonts has a major impact on the air hose industry. In a state like India, people of different provinces incomes vary. Easy Jet Airlines demand to acknowledge these persons and should function them consequently. Easy Jet Airlines should concentrate on their clients who are chiefly low-income clients and their wonts of traveling, finish they wish to go largely, type of nutrient they eat, etc. , All will be selected in conformity with the basic gustatory sensations of their clients. Technological Factors: The turning use of the Internet is responsible for many chances to air hoses. Major Airline Service suppliers besides deliver many cyberspace based services to its clients such as online ticket engagement, updated information of the flights, agenda of the flight information A ; oversing client ailments. The Easy Jet Authority is emerging new communicating engineerings such as air traffic direction systems, pilotage and surveillance for its air power sector that will assist the organisation to run into the estimated growing and demand for riders in the extroverted decennaries. E-Marketing Strategy Strategy and concern theoretical account Easy Jet s operational policies were based on maintaining costs to a lower limit to let the air hose to offer the lowest menus possible. It adopted a figure of patterns that helped control uneconomical disbursals and provided the best possible service within the bounds prescribed by cost. Easy Jet s strategy has six cardinal confident attacks: Promise to client installation: It aim in cooperation concern and trim clip traveler. Client proposal of EasyJet is Low cost with attention and convenience . EasyJet has adopted the beliefs of given that indispensable installation with a smiling. It has been achieved straight above typical client satisfaction, confirmed by the award that it has been accepted over the old ages. It does non consist any restrictions on manus over baggage but merely limits the size of baggage. Network scheme: EasyJet follow a point-to-point path association and turn by merger points. It focuses on catchment country and low monetary value to acquire clasp of traffic. It expands by turning incidence of flights. Strong stigmatization: EasyJet has invested a clump in PR and promotion. It has been impending in air hose Television plans and fashioned physically powerful trade name profile in catchment countries from side to side promotion. The neon carroty easy trade name name represents cost for money. Pricing and gross direction: The air hoses follow an in one way, time- dependent comparative monetary value with merely on-line reserves apart from intended for two hebdomads before take-off, at what clip tele- engagement is authorized. Lower unit costs: even though EasyJet does embrace lower operation costs, its operation boundaries are a big sum lower than Ryan air. This is since it flies to most of import airdromes for the most portion of the clip, uses two most of import types of convoy, invests a great trade in promotion and community relations and adopts restricted fuel lie. Its menu are besides much advanced than with the purpose of Ryan air. Employee civilization: EasyJet employ about 5000 persons around Europe. In judicial admissions of civilization, EasyJet favoritism an informal concern civilization by agencies of a really level organisation construction, this eliminates gratuitous and excessive beds of disposal. All office-based workers are optimistic to dress indifferently. Neckties are disqualified apart from for pilots! Distant operational and hot- desking have been sort of EasyJet since the beginning. Workers can purchase corporation portion and in add-on are known presentation award appreciate their forces. Features of the concern theoretical account: EasyJet keeps disbursals low by extinguish the redundant costs and frills. Their industry theoretical accounts meet the clients bid for a simple, fiscal program determined travel replacement. EasyJet was lone of the primary air hoses to snuggle the juncture of the cyberspace at what clip it sold its primary settle online in April 1998. Now over 95 % of all seating is selling online, industry EasyJet one of Europe s major cyberspace retail merchants, well plumping its sharing costs. The riders who reserve on-line take bringing of an electronic mail contain their journey inside informations and verification figure, to a certain extent than tickets from side to side the station. Online purchaser besides advantage from paying the cost of a restricted call, in its topographic point of the standard countrywide gait of EasyJet s engagement line. Easy Jet s cyberspace engagement development is straightforward and clear-cut for which it has won many awards ; Safe and efficient flight operations: The standard age of EasyJet fleets is refering 2.5 old ages. It has merely one category in flights. It besides uses the cyberspace and the telephone as resourceful selling equipment. No free tiffin : The air hose has eliminated redundant forces which are multifaceted to cover with such as complimentary catering, pre- assigned seating, interline associates and burden services. This keeps the entire rate of industry depression ; Efficient usage of airdromes: EasyJet fly to chief mark airports all the manner through Europe, but addition efficiencies compared to conventional bearers with rapid rotate times, and progressive corridor accusal understandings with airdromes ; Maximizing the use of significant assets: EasyJet flies its aircraft intensively, with rapid rotate period every minute it lands. This gives it an exceptionally low entity cost with greatest operation of its fleet. It has understanding to keep riders, burden and station in aircrafts of 20 or more seats ; Ticketless travel: Passengers collect booking information via an e-mail to a certain extent than papers and for this ground end point in ticketless journey. This helps to considerably shrivel the charge of publishing, distribute, dispensation and reunion 1000000s of traffics each twelvemonth ; Paperless operations: Since its unfastened, EasyJet has simplified its working patterns by encompassing the construct of the paperless office. The direction and direction of the corporation is undertaken wholly on IT systems which be able to be accessed all the manner through protected waiters from wherever in the universe enabling tremendous lissomeness in the operation of the air hose ; Issues: The air hose seems to be located really good, with experts predict strong expansion in the low charge subdivision. Given the afloat market place and the scarceness of other option in the UK, resistance is likely to intensify ineluctably followed by consolidation, an early signal of which is easy Jet s get of GO. The UK market place offers small addition juncture ; therefore soaking up will be on the Continental bazar and other fresh EU member market. So EasyJet should look at several issues with a drawn-out term position. These issues are: How can it increase its beginnings of accessory gross? Should it be after for spread outing outside Europe in a major manner? How should it turn and spread out its operations without impacting its operating borders? What should be the long term game program to battle competition and hostile coup detat commands? Which are the most moneymaking geographical markets and niche sections that it must concentrate on? Customer centric selling Customer centric selling infers that by considerate the demands of the client foremost and primary, commerce result will be achieve. Looking at the publicity mix from a client centric point of view should consequence in ware and schemes that are conference the demands of likely clients, as different to a necessity to put in costly, interruptive publicity to promote patronage of a demand with the significance of they do non hold. What is a client value proposition? Expansion of a clear buyer value proposal is now an of import portion of client centric selling, client association disposal and trade name. A square position of the charge strategy is provided by Knox et Al. ( 2003 ) in their cheque of attacks to client association disposal. They say a value proposal is: AnA offer defined in footings of the mark clients, the benefits offered to these clients, and the monetary value charged comparative to the competition. Legal and Ethical Issues The Internet and Issues Regarding Defamation Slander is a wide term covering malign and libel. Slander is a fake statement made en path for injure the name of a individual. Slander is a similar study that is published i.e. is stated in a small fixed center, such as in lettering. The Internet, since of the freedoms it provides, is a possible beginning of defamatory issues that could affect ISP liability. Two illustrations of such issue, taken from Bit jurisprudence ( 2000 ) be given lower than. Sensation was sued for libel because of an violative remark ended by one of its habitues in one of its treatment impermanent place ( or bulletin boards ) . The referee had to decide whether esthesis was merely a vending machine of the in bend ( in which pencil instance it would non last responsible for slur by a punter ) , or whether it be a publishing house of the in sequence ( in which glasses instance it would be guilty of calumny since, as publishing house, it has control over content ) . The justice found Prodigy in the wrong of vilification on the justification that phenomenon have good publicized policy for monitoring every bit good as censor content into its statement suites, and therefore execute like a publishing house. On the former manus, in a parallel instance associating CompuServe, the referee ruled that the company be non guilty of libel because it did non use any tally over treatment country content and so acted merely as a slot machine to a certain extent than a publishing house. Internet Issues Involving Privacy Business and way have ever serene information on the subject of folks, families, the market, etc. from get downing en path for terminal studies, interview, etc. In general, the personality on the topic of whom in sequence was populating being collected knew that this be being done. On the other manus, by manner of the Internet every bit good as telecommunications, engineering presently available makes it possible to enter and/or hint every chink or interaction by a client shoping the web, missing their acquaintance. This have raised issue about the person s true to maintain his or her non public with concerns workss and in bend classified. The Federal Trade occupation ( FTC ) has outlined several factors with the purpose of must regulate the anthology or usage of in rank. These are given below ( largely quote from Greenstein, 2000 ; p. 73 ) : Notice: habitues must be made awake of an entity s in bend patterns before delicate in bend is gather. Choice. Regulars should be prearranged the juncture to consent or agree any secondary usage ( uses other than the giving out of a affair ) of information. Lesser uses include notice or remove of informations to 3rd party. Therefore, this would stand for that the determined implicated in the topic would non direct them electronic mails in relation en path for former merchandises otherwise buy or make to be hold their talk to or in rank to any former company non there their say-so. Entree: clients must be able to entree their private informations every bit good as reappraisal it missing notable holds. They ought to besides be able to without jobs with rapidly correct erroneous particular in bend. Integrity and Security: The facts sing consumers non public in sequence should be procedure in such a system that the in rank is exact. The information should and be kept non to be unwraping as it is processed, transmit and stored. This make it required for ISPs and e-commerce unit to do on manus secure communicating with storage of figures. Enforcement: frequenters must hold some clear resources to undertake the location if any of the beneath description is desecrated. Every ISP and e-commerce unit should seek to endeavor to run into the privateness guidelines laid down by the FTC. The U.S. authorities has given private industries the chance to develop their ain guidelines sing the privateness rights of grownups. However, a recent study by the FTC indicated that private industries have, in general, failed to develop their ain criterions sing privateness. They found that 85 per centum of 1,402 sites surveyed collected personal information but did non hold any information about privateness policies. Management Summery EasyJet is through now nutrient readying to purchasing traveler by runing get downing outer metropolis airdromes, but it desires to supplementary introduce its services to pull the persistent accomplishment tourist. Extension into Middle-East, Russia, Asia and Africa must be ingredient of any self-motivated participant in the air hose industry in the visage of intense hostility inside Europe and saturate require. The development of the low rate souk will decelerate losing well in the following five old ages which will augment operating spending. So EasyJet, which has really susceptible working boundaries must explicate an unambiguous program to prevail over this hurdle without comprise its no-frills betterment. The air hose must do a distinguishable program to develop into low rate middling pull subdivision as the bantam draw paths are victory filled up. With suming up a petite more of forces on its flights, it must be able to squarely acclimatise to this country. EasyJet should augment its beginnings of auxiliary returns in-flight and on sentiment to decrease its susceptibleness to external services non below it s managed. The deserving monetary value portion to which EasyJet is mark is bound to augment in information, but every bit good the diverseness of alternate gettable to them is besides turning. So EasyJet has to work out scheme to maintain clasp of patronages and concept client fidelity. Decision Easy Jet s chief strength every bit good its trade scheme has been the violent, colorful selling move towards adopted by its ex-chairman Sir Stelios which have enable the trade name name to do really elevated call to mind and gratitude. Hopefully these findings carry on and function the concern good in the aggressive market. But Easy Jet has to spread out its vision to going a comprehensive participant by comforting its current cautious concern representation. This is really imperative as the up to day of the month European market would positively acquire afloat and as the LCC commercialism is stirring towards consolidation it has to look for new avenue for addition and development.

High Score on the Old SAT Should I Take the New SAT

High Score on the Old SAT Should I Take the New SAT SAT / ACT Prep Online Guides and Tips If you’re a current high school student, then you’re caught in a big transition between the old SAT and the new SAT. You may have thought you were all set with a high SAT score, but now you’re wondering, â€Å"Should I take the new SAT?† Not to worry, help is here! You can easily resolve this concern by asking yourself two key questions. First, find out whether your colleges require the new SAT. If they don’t, feel free to scroll down to the next important question: is your score on the old SAT really high enough to achieve your goals? Read on to consider one or both of these questions, and determine once and for all whether or not you need to take the redesigned SAT. Question 1: Do You Need the New SAT for Colleges? Before you start evaluating your SAT scores, you should make sure that your scores will fulfill application requirements. Do your prospective colleges accept old SAT scores, or do they only want new SAT scores? If you can’t find this information online, call up the admissions offices to clarify their stance. Interested parties need to know. So far, it looks like just about every college will still accept old SAT scores from students in the Class of 2017. As for students in the Class of 2018, several colleges haven’t declared an official policy yet. The trend seems to be that most colleges will still accept the old SAT, but not all of them have confirmed this yet. There’s just one college so far that will only accept the new SAT from Class of 2018 applicants, Northwestern. On its admissions site, Northwestern states, â€Å"Beginning with those seeking to enroll as first-year students in fall 2018, we will only accept the new SAT.† Ifyou're a junior or younger andaiming to be a future Wildcat, then you know what you need to do. In addition to figuring out which test your colleges require, you should also take note of your colleges’ super-scoring policies. Most colleges won’t â€Å"cross super-score† between the old SAT and new SAT. Since they’re two different tests with two different scoring systems, most colleges won’t take your highest sections scores on either test to combine them into the highest possible total score. If you’re relying on superscoring as part of your testing strategy, then this fact may be another deciding factor in whether or not you should take the new SAT. Once you answer this question for all the schools on your college list, you’ll be one step closer to answering the question of whether youshould take the new SAT. Let’s consider both scenarios, the first being that your colleges take the old SAT and the second being that they do not. I'm only applying to super chill colleges where I can play ultimate frisbee and take glass-blowing classes. They're totally cool with myold SAT scores. Answer 1: My Colleges Take the Old SAT If your colleges take the old SAT, then you might not have to take the new SAT! You've already met the SAT score requirement of your college applications. Rather than prepping for the new SAT, your energies will likely be more productive in other areas, like your academics, extracurricular activities, and producing the rest of your application. Before completing writing off the new SAT, though, you should scroll down to question #2 and make sure that your old SAT score really is high enough to make you a competitive applicant. My fashion forward colleges say out with the old and in with the new. They think the old SAT is so last season. Answer 2: My Colleges Only Take the New SAT If you’re a younger student graduating after 2018, then it’s possible that your prospective colleges will only take the new SAT. As you saw above, you’ll also have to take it if Northwestern’s on your college list. You may have been hoping that you were all finished with the SAT, but unfortunately, you got caught in the switchbetween the old and new SAT. The good news is that you’ve already done a lot of preparation and know that you can achieve a strong score if you put your mind to it. You’ll need to readjust your test prep to the redesigned test, or you could even consider switching over to the ACT instead. We’ll discuss how to choose between the SAT and ACT in more detail below, but first, let’s look at the second important question, which has to do with evaluating your SAT scores. Is your glass really as full as you thought, you were you usingan absurdly tiny measuring tape? Question 2: Is Your Score Really High Enough? Maybe your colleges take your old SAT scores, but that doesn’t mean that you’re necessarily all finished with this part of your application. Before nixing the idea of taking the new SAT, you should make sure your score really is high enough to accomplish your goals. So what criteria can you use to make this determination? First, you can consider your personal goals. Were you able to meet your target scores? Do you feel that your scores are an accurate reflection of your academic abilities? If you feel satisfied with your scores, then they may be high enough to meet your personal goals. Second, and more importantly, you should consider your prospective colleges’ expectations. While colleges typically don’t advertise an SAT minimum, they do publicize the average scores of accepted students. You might be able to find this information on your colleges’ admissions website. You can also easily find it using PrepScholar’s database, which gives you the average SAT scores, ranging from the 25th to the 75th percentile, of each college’s accepted students. For instance, a score of 2100 on the SAT is a great score and may very well exceed your personal goals. However, if you’re looking to apply to a highly selective school like Duke, MIT, Stanford, or any school in the Ivy League, then a 2100 isn’t actually all that competitive. You might go through your college list and write down the range of average SAT scores for accepted students. For example, this chart shows the range of average SAT scores for six colleges: College 25th Percentile 75th Percentile Penn State 1600 1910 University of Wisconsin 1760 2090 Northeastern 1940 2200 Villanova 1810 2090 UCLA 1750 2160 Harvard 2120 2400 To be a competitive candidate, you should have an SAT score in the 75th percentile of average scores or higher. For instance, you’d want to possess an SAT score of 2090 or above if you’re applying to the University of Wisconsin. If your scores fall in the lower part of the range or even below the average SAT score, then you might consider taking it again. It may be frustrating to have to study for a completely redesigned test, but you shouldn’t let this challenge deter you. In the end, gaining higher scores to send to your colleges would be well worth it. To discover the average SAT scores for each college on your list, you can use PrepScholar’s database of schools. Read on to learn more about this process, step by step. Step 1: go to your college's admissions page or PrepScholar's database. Step 2: throw your hands up and wail, "What more do you want from me?!" How to Research Your Colleges’ SAT Score Expectations Most colleges don’t explicitly state their SAT score expectations, but they still have a certain hidden requirement. Admissions officers sometimes won’t look at the rest of a student’s application unless he/she hits a certain score level. PrepScholar has collected this data on colleges across the country to help you with your college research. Just search for â€Å"[name of college] + PrepScholar† to find the average SAT scores of accepted students, ranging from the 25th to 75th percentile of accepted scores. For instance, the following offers a glimpse of PrepScholar’s data on NYU: As you can see, a score of 2190 on the old SAT would make you a competitive candidate for NYU. You can also enter your SAT scores and GPA on PrepScholar’s admissions calculator to estimate your chances of getting in. An SAT score of 2190paired with a GPA of 3.7gives you over a 50%chance of getting into NYU, meaning you could apply to NYU as one of your â€Å"on target† schools. Check out all your prospective schools on PrepScholar’s database to figure out whether your old SAT scores really are high enough to get you into college. What you do next depends on your answer to this original question of, â€Å"Is my score really high enough?† Like I said, my old SAT scores are high enough! I'm going shopping for winter clothes now so I can survive on a New England college campus. Answer 1: Yes, My Scores are High Enough If your scores meet your personal goals and fall near the 75th percentile of average scores, then you don’t have to take the new SAT! This is assuming, of course, that you already answered question 1 and your colleges take scores from the old SAT. Since you’re all done with this part of your application, you can focus on the other parts. Make sure you’ve requested recommendations and given your teachers and counselor a detailed brag sheet. Brainstorm topics for your personal essay and work through several revisions. Maintain your GPA and take an active role in your extracurricular activities. Continue to strive for success in school for your personal growth and to send off the strongest application you can! On the flip side, let’s say you researched your colleges’ average SAT scores and found that your old SAT scores didn’t quite match up. Then what? If you find your scores need to be higher, you have every right to look as disgruntledas this deer. Answer 2: No, My Scores Should Be Higher So you’ve done your research and found that your old SAT scores aren’t up to scratch. They fall closer to the 25th percentile end of the range or lower. If you’re serious about getting into a school and have time to retake the SAT, then you should probably take it again. Luckily, all of the prep you’ve already done will help you on the new SAT. At the same time, much of the test has changed, so the new SAT requires its own unique preparation. While your studying will help to some extent, you also don’t have to stick with the SAT out of loyalty. You could choose to take the ACT instead. If you do need to retake an admissions test because your colleges either don’t accept or expect higher SAT scores, which one should you choose, the SAT or the ACT? Should YouTake the New SAT or the ACT? Let’s say you asked yourself the two key questions described above and concluded that your old SAT scores won’t do. You need to take another exam, but you have the option of the new SAT or the ACT. How can you determine which test is better for you? First, you should take the time to learn about both tests. You’ll notice that the redesigned SAT is actually very similar in structure and question type to the ACT. After learning about both tests, you could sit down and take a timed practice test in each. Compare your performance to see which test would ultimately grant you the higher score for your college applications. To give you a preliminary comparison, let’s briefly review the structure and content of the SAT and ACT. After learning about their key features, read on to find practice tests and some tips for prepping for both tests. Don't worry about buying a bunch of heavy books to learn about the SAT and ACT. We have tons of comprehensive articles to teach you all about both tests. Step 1: Learn About the SAT and ACT Below are some key features of the SAT and ACT. You can also check out our various guides for a full breakdown of both tests, as well as detailed charts that compare them. As you read about the new SAT and ACT, consider which features seem like pros for you as a student and which ones feel like cons. Key Features of the SAT Since you already took the old SAT, you’ll immediately notice that the new SAT looks very different. Instead of ten shorter sections that are mostly random in order, the new SAT has just four longer sections in a predictable order. You’ll always get Reading first, following by Writing and Language, Math No Calculator, and Math with Calculator. The SAT essay is now optional; if you choose to take it, you’ll get it as a fifth section. You’ll want to check with your prospective colleges to see whether they expect you to take the essay section, which will no longer factor into your total scores. Much of the content coincides with the old test. You’ll still need to demonstrate your reading comprehension skills, a strong grasp of grammar and usage, and the ability to solve algebra and geometry problems. There are a few key differences from the old SAT, though. First, the Reading section no longer has sentence completions. You won’t need to fill in the blanks of questions with obscure vocabulary words. Instead, vocabulary questions will be passage-based and ask about a more common word that may shift meaning depending on context. You’ll also get some evidence-based questions in the Reading section that ask about your reason behind your answers. For instance, if you identified the main point of a paragraph, then a follow-up question may ask what specific lines prompted your previous response. In the Writing and Language section, you’ll answer questions on grammar, structure, word choice, and organization of ideas that are based on passages. The questions in both Reading and Writing are all passage-based, so context clues now play a much bigger role on the SAT. Ultimately, your performance on Reading and Writing will be combined into one Evidence-based Reading and Writing score. The other half of your score will be SAT Math, which, as you read above, is divided into a calculator prohibited and a calculator permitted section for the first time. Most of the questions will involve algebra, but you’ll also get a few geometry and, also for the first time, trigonometry questions. Finally, the SAT math will feature more word problems with â€Å"real world scenarios,† at least, according to College Board. Some of these so-called real world scenarios may ask about gas mileage, converting currency from one country to another, or profits from online music. Some of these word problems may include graphics; in fact, you’ll now find graphics, like tables and charts, that are paired with data interpretation questions on all four sections of the SAT. These changes are largely in line with those outlined by the Common Core. If your school’s curriculum has incorporated Common Core benchmarks, then it may give you a leg up on the new SAT. If you have to retake an admissions test, consider whether these changes appeal to you and your academic strengths. Below are a few of the key features of the ACT so you can compare the two tests. One big difference between the two admissions testsis the presence of a Science section on the ACT. It primarily asks about robots. Only one of those statements is true (I'm helping you sharpenyour critical reading skills!). Key Features of the ACT The new SAT actually looks very similar to the ACT. The ACT has always had a more predictable and straightforward format. Its four sections are English, Math, Reading, and Science, in that order, followed by an optional essay section. While the SAT features a long Reading section and a short Writing section, the ACT is the reverse; its English section (equivalent to SAT Writing and Language) is longer than its Reading section. Similar to the SAT, the ACT also asks questions that are passage-based and avoids particularly obscure vocab words. ACT Math is also comparable to SAT Math, but it tests more advanced concepts. Like the SAT, it has a large emphasis on algebra. Unlike the SAT, the ACT Math section asks more geometry and trigonometry questions. On the ACT, you can use a calculator throughout the math section. The biggest departure from the SAT can be found in the ACT Science section. This 35-minute section tests your reasoning and problem-solving skills and asks you to interpret, analyze, and evaluate data. It doesn’t necessarily require you to have a lot of scientific knowledge. Instead, it has to do with evaluating experimental design and understanding graphics. Students who are well-versed in the scientific method may appreciate the inclusion of a science section on the SAT. As you read through these features, you may have developed an inkling of which test you’d prefer. Let’s summarize the reasons why one test might be better than the other. Which Test Features AreBetter for You? Now that you’re familiar with some of the main differences between the tests, you should figure out which one seems better suited to your academic strengths. One big difference is the Science section on the ACT. You may know automatically whether this section, mainly based on data interpretation and evaluation, plays to your strengths or is one you’d rather avoid. Keep in mind, of course, that the SAT now also features graphics throughout all its sections, but they’re not all related to science. If you’re a more advanced math student, then you might be drawn to the ACT. It features more geometry than the SAT and doesn’t have as many complex word problems. If you’re stronger in algebra, then the SAT may be for you. As mentioned above, the ACT has a longer English section than a Reading section. The SAT has the reverse. Students who are stronger in reading comprehension, specifically answering questions about main points, details, and vocabulary in context, may prefer the SAT. Students who prefer to edit paragraphs for word choice, grammar, and organization of ideas may be drawn to the ACT. If you’re not sure where your academic strengths or simply want to see how the tests include the above-described content, you could take a practice test in each. Taking practice tests may feel tedious,but if you arrange everything in an Instagram-worthy way, then you can at leastmake it look cool. #nofilter Step 2: Take an SAT and ACT Practice Test After you’ve completed step one and learned all about the SAT and ACT, you might take a practice test in each. In the end, choosing between the two is simple. You should choose the one on which you can gain a higher score. Taking and scoring a practice test will help you figure out which test is better for you. There are lots of old ACT practice tests available, and College Board has offered four free official SAT practice tests. Time yourself in a quiet environment and when you’re finished, take the time to score both tests. While the two use a different scoring scale, you could compare the scores using concordance tables released by College Board and ACT, Inc. Since the redesigned SAT is so new, these comparisons are still somewhat rough. However, they should work to give you an idea of how your scores stack up. Besides, if you’re scoring very closely on the SAT and ACT, then you canjust choose based on your personal preference for one test over the over. You might feel like sticking with the SAT since you already got a high score on the old SAT. However, as you read above, the redesigned test features some significant differences in both structure and content. It’s totally up to you whether you want to stick with the SAT or switch over to the ACT to gain new scores. Once you make up your mind, how should you prep for each test? How to Prepare for the New SAT Since you gained a high score on the old SAT, you’ve probably already done a good deal of preparation for the test. To get ready to retake it, you should start by familiarizing yourself in-depth with all the changes. Learn about what’s changed on Reading, Writing, Math, and the essay, as well as what’s stayed the same. For instance, the reading comprehension strategies and grammar rules you studied for the old test should still help you on the new one. Some of the major changes, though, include a â€Å"no calculator† math section, an entirely passage-based Writing section, and a new emphasis on data interpretation. Make sure your materials accurately reflect the changes and will help you get ready for new question types. You can find official practice questions at College Board, as well as a useful and free online program at Khan Academy. While you’ve already done some prep, you should still start at least three months before your test date to give yourself sufficient time to adjust to the new test and improve your scores. Brief pause for some words of encouragement. You can do it, you superhero! OK, now back to reading. How to Prepare for the ACT As with the new SAT, some of the prep you did for the old SAT will also help you on the ACT. The two tests ask some similar questions, especially when it comes to reading comprehension, grammar, algebra, and geometry. However, you may need to brush up on more advanced math skills, as well as renew your focus on editing structure and organization of ideas in passages. You’ll also have to study entirely new material for the Science section, focusing on data interpretation and the ACT’s unique experimental design questions. As with the new SAT, you should start by familiarizing yourself with each section of the ACT, the English, Math, Reading, Science, and, if applicable, Writing. Gather official practice tests and other high-quality practice materials. You might begin with a diagnostic test and use your results to figure out how long you need to study to achieve your target score improvement. As you read above, you can research your colleges’ expectations and aim for the 75th percentile or higher in the range of average ACT scores of accepted students. Let your college goals guide your prep as you work toward your target scores. Hopefully, at this point, you have a clear sense of whether or not your old SAT scores are sufficient to apply to college. Let’s review the main points to keep in mind as you work your way through the college process. To Sum Up†¦ If you’re graduating in 2018 or earlier, then most colleges should take your old SAT scores. Unless you decide you need higher scores, then you can forget about these tests and devote your time and energy to other pursuits. On the other hand, if you’re a younger student or discover that your old SAT scores aren’t quite high enough, then you should spend some time prepping for and retaking an admissions test. You could take the new SAT, or you could switch things up and try the ACT. Ultimately, you should choose whichever test will help you get higher scores for your college applications. Once you decide between the two tests, focus on preparing with high-quality practice materials and a thoughtful, customized study plan. In the end, all of your hard work will pay off when you get that acceptance letter to your dream school. What’s Next? Once you’ve learned about each section of the new SAT, it’s time to think about study strategy. Check out our ultimate study guides, full of tips to help you master skills, question types, and time, for SAT Math, SAT Reading, and SAT Writing and Language. Are you taking the Essay section on the SAT? This comprehensive guide will guide you through the process of writing a new SAT essay, step by step. Are you unclear on how long you need to study for the SAT, especially since you already took the old version? Check out this 6-step guide for figuring out exactly how long you need to study for the SAT. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Interactive Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Interactive Marketing - Essay Example From this study it is clear that  the understanding of the needs of the customer is extremely important as this will only allow the company to deliver what the customer expects of the company. Only based on this understanding the company will be able to design its products such that the use of these products results in experiences which surpass initial expectations of the customers. The root of successful value proposition lies in the ability of the supplier company to constantly communicate about the value of its products to the customers and obtaining effective feedback from the customers. The value creation by a travel company is somewhat different and it cannot be compared to the other supplier based companies.This paper highlights that  the primary reason behind this is the fact that travel companies have very little control on the products they sell and they mainly act as intermediaries selling products of third party suppliers and producers like airlines and hotels. Moreov er the products of travel and tourism are considered to be services rather than tangible goods.  Product differentiation is a way of attracting consumers for travel agency. Product differentiation is a strategy in which travel agencies attempt to create and exploit differences between their products and those offered by competitors.  Based on this theoretical understanding the product and price proposition of Gap 360 will be interesting to formulate.

Frosted Plc Essay Example | Topics and Well Written Essays - 3000 words

Frosted Plc - Essay Example 135). To be understandable, the company has to distinguish between basic earnings per share and diluted earnings per share. Basic earnings per share should be calculated by dividing the net profit or loss for the period attributable to ordinary shareholders, by the weighted average number of ordinary shares outstanding during the period. For the purpose of calculating diluted earnings per share, the net profit attributable to ordinary shareholders and the weighted average number of shares outstanding should be adjusted of the effects of all dilutive potential ordinary shares. If the number of ordinary or potential ordinary shares increases as a result of capitalisation, bonus issue, share split or other reasons, the calculation of earnings per share and diluted earnings per share should be re-calculated retrospectively (Tiffin 2004, p. 137). Materiality means that insignificant amounts should be ignored. ... To do so, it should be able to (a) help them assess past, present, or future events and to (b) confirm or amend past assessments they have made (IASB framework n.d.). Disclosure of relevant information is closely related to the concept of materiality - what is material is likely to be relevant. Relevant information also includes changes in number of shares in issue during the year and the dilution of earnings per share caused by the conversion of potential ordinary shares to ordinary shares (Tiffin 2004, p. 138). Reliability is influenced by the use of estimates and by uncertainties in the recognition and measurement of items. These uncertainties are dealt with by disclosure and by practicing prudence in preparing financial statements (IASB framework n.d.). An enterprise should disclose (a) the amounts used as the numerators for any earnings per share figures and a reconciliation of the amounts to the reported net profit or loss for the period and (b) the weighted average numbers of ordinary shares used as the denominator of any earnings per share figure. A reconciliation among the differing numbers of ordinary shares should be given where appropriate. Basic and diluted earnings per share should be presented, with equal prominence, on the face of the income statement. If an enterprise discloses additional earnings per share figures, example excluding a one off, exceptional cost, then the calculations should be as for basic or diluted earnings per share figures. All earnings per share figures should be disclosed with equal prominence (Tiffin 2004, p. 137). Substance over form means that the underlying business position matters rather than the legal form. For example, equipment may be leased over 5 years-60 monthly installments being paid;